The Industry-directed HUB for Small and Mid-Size Tech Businesses throughout the GTA

Marketing Peer Group - Social Customer Engagement Strategies

  • 10 Jan 2018
  • 8:00 AM - 9:30 AM
  • TechConnex Office 1 Steelcase Rd W, Markham ON L3R 0T3
  • 2


  • price is included in annual membership fee

Registration is closed

Social Customer Engagement Strategies

The digital transformation of customer engagement for technology companies is changing rapidly. As your prospects and customers become engaged socially with you and each other the way relationships are created and managed become drastically altered. This fast pace session will be delivered by Rick McCutcheon a leading authority on Social Selling and Jake Nicolle a Partner at Rainforest Media and Social Entrepreneur.

Session Outline

  • Engaging Customers and Prospects – How these social platforms are changing the rules
    • LinkedIn
    • Facebook for Business
    • Instagram
    • YouTube
    • Twitter
    • Amazon
  • Discussion on building your Social Roadmap Strategy

Background on Rick McCutcheon

Rick has been involved with the technology industry for over 20 years as a Senior Executive, Board Member, Educator and Professional Speaker. He leads a Social Selling & CRM Consultancy Practice based on the Full Contact Selling (FCS) Methodology.

Background on Jake Nicolle

Jake Nicolle is a Partner at Rainforest Digital, helping companies market themselves through digital advertising, specializing on Amazon as a platform for growth. As an audience building expert, Jake also co-founded 180 Drums, an e-commerce education business, and has spent the last 5 years becoming an expert in product development, product marketing, business operations, and online branding and strategy.

Facilitators: Kevin D'Arcy, MES Hybrid Document Systems and Rick McCutcheon, Full Contact Selling


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