Personalizing the User Experience
Today’s buyers are looking for more self-service options. They don’t have time to hear pitches from five different sales reps. They don’t want to be sold to, they want to research, educate themselves on the issue and interview vendors for fit. Anyone operating a successful content marketing strategy already knows this to be true. But what’s next? What does the next wave of virtual interaction look like for our prospects? New technologies such as personalized content, dynamic sites, gamification and interactive video are personalizing the user experience and directing prospects to what matters most to them, quickly and interactively. Join us as we explore some of these new tools and discuss how personalizing the user experience will help you stay ahead of the pack!
Facilitators: Kevin D'Arcy, MES Hybrid Document Systems and Rick McCutcheon, Full Contact Selling