Topic: Content/Inbound Marketing
Attract, convert, close and delight prospect that actually want to hear from you! The days of prospect only having the information we want them to have is long gone. Buyers are better educated and further through the buying process when they engage with us.
In this month’s Marketing Peer Group session we’ll examine how content/inbound marketing can be used to influence the buying process early on and position your organization as an industry expert. The session will cover both the best practices of content marketing as well as real life examples of its use by MES Hybrid Document Systems.
Facilitators: Kevin D'Arcy of MES Hybrid Document Systems & Christopher Dippell of Vellum Marketing
Who Should Join?
Leaders in high-growth technology businesses looking to move their marketing expertise and effectiveness to a higher level.
This peer group is for those responsible for the definition and/or execution of a fast-growth tech company's marketing activities and for individuals seeking to increase their own branding and market reach.