You've heard about it, you know plenty of marketers infatuated with it, but at the end of the day...what is marketing automation?
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
New research shows that as a result, many marketing automation investments fail. So how do you navigate it all? Find out what good marketing automation looks like, whether it's right for you, ad how to implement it successfully.